Community and Fan Engagement

Sport Business Consulting, Strategic Planning and Project Management Services across Community and Fan Engagement.

Would you like to review your existing or develop a new entry level program?
Do you want to increase your engagement with your members, fans and participants?
Are you maximising the commercial return of your participants or members?
Does your sport need to prioiritise Diversity and Inclusion and better equip your workforce to cater for people from all walks of life?
You’re not alone and The Helix Group can get you moving in the right direction

We offer

Reinvent the way people engage with your sport with The Helix Group!

Community and Fan Engagement Project Clients

Australian Sports and Alliance for People with a Disability (ASAPD)

–  Communication and Marketing Strategy
–  Website design and project manager


  • Development of a Communication and Marketing Strategy for the
  • Australian Sporting Alliance for People with an Intellectual Disability (ASAPD)
  • Stakeholder engagement and competitor analysis
  • Establishment of a Design Brief for ASAPD Website
  • Website Brief Content development
“Luke has a great understanding of the sporting landscape for people with a disability in Australia. He has been able to respond quickly to an urgent brief and deliver and very thorough and professional Marketing and Communication Plan that has met the needs of our stakeholders. We will use him again.”

Robyn Smith
Chair, ASAPD

Hockey SA

–  Participation Strategy

–  Funding Application Project Management


  • Development of a Participation Strategy for Hockey SA
  • Engagement and consultation with key stakeholders
  • Negotiation of industry partnerships
  • Establishment of key goals, performance and lead indicators
  • Development of operational plan for staff implementation
  • Office for Recreation Sport and Racing Funding Application

Badminton Australia

–  Research and Stakeholder Engagement


  • Research Project to establish a name for Badminton Australia’s new junior development program
  • Survey preparation, review and analysis
  • Focus Group session to test data gained through the quantitative survey
  • Report of Recommendations for the naming convention of the Badminton junior development program

69 King William
Road Unley South
Australia 5061